Earnest Elmo Calkins/Willis E. Terry Letters
Biographical Notes: Earnest Elmo Calkins (1868-1964)
was born in Galesburg, IL and attended Knox College graduating in 1891.
In 1902 Calkins established an advertising firm with Ralph Holden (18xx-1926)
Calkins and Holden in New York. The firm broke new ground in the field
by creating the concept of an advertising campaign (the Arrow shirt man)
and the advertising jingle. Among the most familiar was Phoebe Snow created
for the Lackawanna Railroad. Calkins was the recipient of significant awards
and has been called the father of modern advertising.
In addition, E.E.Calkins authored numerous
books on a variety of topics. They Broke the Prairie (Scribners,
New York 1937) is the history of Knox College and Galesburg, IL written
for the town’s centenary. Deaf since the age of six due to a childhood
disease, Calkins’s autobiography, And Hearing Not--- (Scribners,
New York, 1946) details his youth. Modern Advertising (Appleton,
New York, 1915) and The Business of Advertising (Appleton, New York,
1905) detail his professional philosophy. Various other titles deal
with printing arts, building models, dining and deafness.
Calkins married Angie C. Higgins in 1904
(1863-1950). They had no children. He received an honorary degree
from Knox College in 1921 and served as an honorary trustee from 1950 until
Scope Notes: 3 Letters written by Earnest Elmo Calkins to Willis
Terry Sr. (Knox Class of 1904, Trustee 1922-1929), 2 replies from Willis
Terry Sr. to Earnest Elmo Calkins.
Collection Size: 1 folder, 4 items
Collection Range: 20 November 1959 – 14 December 1959
Donor: Willis Terry, Jr., Knox Student 1946-1947
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